Brick and Mortar
Here at rejubilation, we want our customers to get the full experience with our products. Whether this may be tangible, emotional, or even a learning experience we will always be (physically) here for you!
UPTOWN GIG HARBOR PAVILION
4701 PT. FOSDICK DR
GIG HARBOR, WA 98335
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OMNICHANNEL APPROACH
To find out details about how we implement omnichannel using brick and mortar into rejubilation.
EXAMPLE
Rejubilation wanted to provide an example of the "Rejubilist" to show exactly what it does and how it works, especially through our brick and mortar channel. When viewing products to purchase on the website there will be an easy button to "Rejubilist It" which will then add the product(s) to the customer profile's list that can be easily accessed in-store at checkout (as pictured below) with a sales associate. This list can be accessed anywhere at anytime and is there to keep track of our customers' favorite products!
From:
$50
Lotus Youth Preserve Moisturizer
From:
$35
Truth Serum
From:
$38
Facial Oil
EXAMPLE STORE LAYOUT
This is an example of how rejubilation's brick and more store will be laid out. We want customers to focus on our products, which is why we chose a simple design with all white furniture, walls, and floors. We believe our target customers care more about the products they are buying rather than the aesthetic of the color tones used or decorations. Rejubilation prioritizes simplicity: simplicity for customers, simplicity in our products, and simplicity at our stores.
WHY B&M?
Our company as a whole felt as though a brick and mortar channel is crucial for skincare brands. We know our customers will want to be able to test products or shades before buying them and we encourage that! We want our customers to be fully satisfied and happy with our products. We care about our customers and a brick and mortar channel was the perfect option for giving our customers convenience, satisfaction, and jubilation! More importantly, one of the main things we pride ourselves on is the experience a customer gets at rejubilation. When shopping in stores, we hope every customer is given all of the information and attention they need by our sales associates. We hope our customers walk into our store and spend more than a mere 10 minutes to really engage with our products and what we have to offer no matter if a sale is made or not. We encourage customers to sit down and test our products as much as they want! The brick and mortar channel offers a tangible experience and setting for our customers. With our target market, we have found that our customers as thinkers, according to the VALS test, thoroughly enjoy doing research or plan before they purchase (Tama, 2017). The brick and mortar is perfectly related to this because our customers will be able to shop around and learn about our products just by reading the descriptions located beneath each product in the store, or by talking in depth with an associate. Using the age group in our target market, we believe personalization is key and again, the brick and mortar location provides that tangible feel while getting personalized care face to face.