Rejubilation felt as though a website/e-tailing was the best option for one of our three channels. Online browsing and technology has become increasingly popular in this age and we wanted to provide customers with a way to easily shop our products online in the comfort of their own home or wherever they may be. We also thought skincare products should be sold online because we offer products that are simple, all-natural, and can be used by all skin types. This way, if customers feel as though they do not think it is necessary to come in-store to try the product since it can be used by everyone they can easily access it online. Also, customers around the country can access our products through our website if they do not live in the Seattle area! We want to be available to as many people as possible. Our website is easily accessible and easy to navigate, which is perfect for our target market. The age group we are targeting spends more time browsing the internet than any other generation so we felt choosing e-tailing as our second channel correlates with the age group we want to sell our products to (Immerson Active, 2017). We know baby boomers are not as technologically advanced as other generations but they still use the internet for researching products before spending, which is why we want to make an online platform accessible to them. Our website is simple, as are our products and we would like to provide as much simplicity as possible for our beloved customers.