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WORKS CITED

Acosta, G. (2019, March 14). Brick-and-mortar key to omnichannel success. Retrieved from: https://retailleader.com/brick-and-mortar-key-omnichannel-success

 

eMarketer. (2007, March 21). Boomers Big on Word-of-Mouth. Retrieved from: https://www.emarketer.com/Article/Boomers-Big-on-Word-of-Mouth/1004709

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Immersion Active. (2017, June 19). 24 Stats Marketers Need to Know about Baby Boomers in 2017. Retrieved from: https://www.immersionactive.com/resources/24-stats-marketers-need-to-know-    about-baby-boomers-in-2017/

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Lynch, A. (2019). VALS Consumer Types. Retrieved from: https://uni.edu/lynch/vals-consumer-types

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Sena, M. (2019). Beauty Industry Analysis 2018 - Cost & Trends. Retrieved from: https://www.franchisehelp.com/industry-reports/beauty-industry-analysis-2018-cost-trends/

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Strategic Business Insights. (2019). US Framework and VALS™ Types. Retrieved from: http://www.strategicbusinessinsights.com/vals/ustypes/thinkers.shtml

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Tama, K. (2017, September 26). Five Things You Need To Know About Marketing To Baby Boomers. Retrieved from: https://www.forbes.com/sites/forbescommunicationscouncil/2017/09/26/five-things-you-need-to-know-about-marketing-to-baby-boomers/#429243584e55

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Yochim, D. (2017, July 25). 5 Essential Money Moves For Generation X. Retrieved from: https://www.forbes.com/sites/dayanayochim/2017/07/25/5-essential-money-moves-for-generation-x/#74d303ef2ad5

Mila Antin, Leila Malloukey, Sophie Turcotte, Laney Elliott

This website is a component of a class project at the University of Georgia and represents a fictitious scenario to fulfill the project requirements. Every effort was made to reference borrowed information and give appropriate credit for ideas not our own.

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